Your 8-Week Path to Hitting Goals and Scoring Cash

Commit to 8 weeks of comprehensive training, nutrition, and mobility to not just meet but exceed your goals—and possibly win a $1,000.
JOIN THE CHALLENGE

The Go-To Challenge for Lifters

TRAVIS TERRY
Blue Springs, MO
"The functional program, as much as I hated some of the conditioning that was in there, was what I needed to change my body from its normal lifting routines and get out of my comfort zones. I was happier to hit the gym and excited to complete the cardio parts. I can't stop sharing enough with others how beneficial this program and this team is."
TRAVIS TERRY
Blue Springs, MO
"The functional program, as much as I hated some of the conditioning that was in there, was what I needed to change my body from its normal lifting routines and get out of my comfort zones. I was happier to hit the gym and excited to complete the cardio parts. I can't stop sharing enough with others how beneficial this program and this team is."
TRAVIS TERRY
Blue Springs, MO
"The functional program, as much as I hated some of the conditioning that was in there, was what I needed to change my body from its normal lifting routines and get out of my comfort zones. I was happier to hit the gym and excited to complete the cardio parts. I can't stop sharing enough with others how beneficial this program and this team is."
TRAVIS TERRY
Blue Springs, MO
"The functional program, as much as I hated some of the conditioning that was in there, was what I needed to change my body from its normal lifting routines and get out of my comfort zones. I was happier to hit the gym and excited to complete the cardio parts. I can't stop sharing enough with others how beneficial this program and this team is."
Tristram Lupo-Samoa
New Zealand
"The biggest changes I experienced was my body composition and
strength. I’ve never shaped my body like this before and I love it. Also [I loved] connecting and making some good gym friends online from around
the world."
TRAVIS TERRY
Blue Springs, MO
"The functional program, as much as I hated some of the conditioning that was in there, was what I needed to change my body from its normal lifting routines and get out of my comfort zones.  I was happier to hit the gym and excited to complete the cardio parts. I can't stop sharing enough with others how beneficial this program and this team is."
KRYSTENN HARTS
Kokomo, IN
"I kept getting pushed outside my comfort zone and learned so many things about myself and my abilities. I trusted the programming and it paid off for me."
CHESTER THOMAS
Seattle, WA
"What I've learned in this program allows me to speak confidently to people around the gym and hopefully make an impact in their life. I've learned more about what my body is capable of doing in a short period of time specifically with the right guidance."

HOW IT WORKS

1
ENROLL IN THE CHALLENGE
Register for the challenge by October 1st and pick the program that aligns with your fitness goals.
2
Kick Off Your Fitness Journey
Mark your calendar for October 2nd—that's when the real work begins. Train hard and don't forget to check in every Sunday to stay in the running for that $1,000 prize.
3
Achieve and Score Big
Transform your physique, shatter your old records, and submit your results at the end of the 8 weeks. You could be one of the 10 lucky winners to walk away with a grand.

No More Workout Guesswork

Sick of plateaus? Our dynamic programs adapt to keep you engaged and challenged. Each session comes with guided warm-ups, video tutorials, and weight progressions. Say goodbye to that tattered, sweat-stained notebook and hello to precision training.
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Nutrition That Fuels Your Goals

Exercise might wear the crown, but nutrition is the power behind the throne. Our flexible diet plans are tailored to your lifestyle. Receive personalized macros aligned with your fitness objectives. Weekly check-ins make it easy to adjust your macros and build meals you actually enjoy.
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Mobility for Longevity

Intense training demands smart recovery. Our mobility routines are designed to keep you flexible and injury-free. Follow our assessment and correction guides to maximize your results and ensure you're in peak condition week after week.
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A Community That Lifts You Up

Get round-the-clock access to our exclusive Facebook community. Here, you can connect with like-minded members, seek advice from our expert coaches, and engage with Steve. It's not just about individual goals; it's about lifting each other up.
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Prizes

Win Big, Regardless of Your Starting Point

This isn't your run-of-the-mill "biggest transformation" contest. Nope, we're all about accountability and working toward your personal fitness goals. Whether you're aiming to lift heavier, run faster, or simply stay consistent, your effort counts.

And here's the kicker: even if you don't hit your goal, you're still in the running to win. That's right, we're selecting 10 random winners to each walk away with a cool $1,000. So, give it your all, submit your progress, and you could be one of the lucky ones to score big.
JOIN THE CHALLENGE

DON'T WAIT! ENROLL TODAY.

join the waitlist

Where Goals Meet Reality

It's Simple to Start, Rewarding to Finish

The Fitness Culture app takes all the guesswork out. Track your workouts, follow the correct progressions, get personalized macros, and complete full mobility routines all in one app!
8-weeks
$50
CONTINUE TO SIGN UP
World-Class Training Programs for Any Gym Type
4, 5, or 6 Days a Week, 30-90 Minute Sessions
Workout Tutorial Videos
Facebook Support Group
Access to All Programs
Personalized Macros
Meal Builder
100's of Mobility Routines

PERSONAL TRAINING
WITHOUT THE $$$

Training programs shouldn't break the bank. Get strength and conditioning expert-written programs for a fraction of what it would cost to hire a trainer, dietitian, and instructor. Save hundreds of dollars every month.

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STEVE COOK

I’m lucky enough to have an incredible, fitness-oriented family and community. With their support I’ve been able to achieve some major wins and credentials in men’s fitness modeling and bodybuilding competitions.

With over 2.5 million Instagram followers and 1.2 million YouTube subscribers, my fitness, nutrition, and lifestyle content has been viewed over half a billion times and changed thousands of lives along the way.

Now as a founder and co-owner of Fitness Culture, I strive to give back and help people reach their potential with the right knowledge, motivation, and training techniques. It is truly an honor to be part of anyone’s fitness journey.

FREQUENTLY ASKED QUESTIONS

Here are our most commonly asked questions. If you can't find your question here, please reach out to support@fitnessculture.com and we will get back to your as soon as we can.
HOW DO I START OR ENTER?
As soon as you sign up, you will receive emails on how to download the app and access your workouts. After that, you can take your before photos and get started!
WHEN IS THE CHALLENGE OPEN FOR SIGN UP?
The challenge is open for enrollment from January 1st to January 31st. Workouts and before photos can start any time in January but your submission must come eight weeks after your before photos.
IS THE MOBILITY CUSTOMIZED FOR ME?
Yes, it is! You start by taking a mobility screening. Based on your score, we recommend routines that attack your weaknesses.
CAN I PUT ON MUSCLE AND WIN? OR IS THIS ONLY A WEIGHT-LOSS CHALLENGE?
Like all of our challenges, we choose winners based on transformation! If you put on muscle and made great changes, you can win!
WHAT IF I'M ALREADY AN APP MEMBER? DO I NEED TO DO ANYTHING TO JOIN THE CHALLENGE?
Current app members get entry into all of our challenges as part of their membership. There is no need to sign up! You'll receive an email on January 1st on how to enter the challenge.
DOES THIS COMPETITION INCLUDE PEOPLE OUTSIDE OF THE U.S.?
Absolutely! Anyone from anywhere can join and win the grand prizes. If you have access to some dumbells, a barbell, and maybe some heavy tree logs, you can enter the 8-Week New Year's Challenge.
This challenge says it includes nutrition, what exactly is that?
We believe in flexible dieting so with our nutrition you will get personalized macros according to your goal and the ability to get meal ideas and quantities from our meal builder. We don't provide recipes or cookbooks but our Facebook group is always there to help with any questions.
Can beginners do these workouts?
Yes! We have coaching tutorial videos, explanation videos, and a support group. This is a great program to get started into.
I see that I will be opting into membership after the challenge, can i cancel that or what's the deal? 
Our hope is that you love the challenge programming and app so much that you'll want to keep the gains and progress going with us. But if you need to leave us or cancel the membership you can at anytime by simply emailing us at support@fitnessculture.com.

CLAIM YOUR SPOT NOW AND TRANSFORM IN 2023

Our community is beyond amazing. Thousands of people sharing their stories, motivating each other, and coming together!
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Choose your program

Swole Program
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Lean Program
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AT-HOME DUMBBELLS ONLY
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AT-HOME BODYWEIGHT
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Fitness Culture is here to provide the members of Fitness Culture world class Training, Nutrition, and Mobility Programs.
Contact
support@fitnessculture.com